I say, “Sell the Positive”
Today’s Pacific Business News Headline Read:
“Honolulu Jobless Rate 3% in April.”
The article attributed this (in part) to the shutdown of Aloha Airlines and ATA Airlines, as well as Molokai Ranch.
If you were to continue reading, (as many won’t) the article went on to say, “The national unemployment rate in April was 4.8 percent.” If you ask me, a better headline would be:
“Honolulu Has 97% Employment” and then go on to say, “That is almost 2% better than the national Average in spite of shutdowns by Aloha Airlines, ATA Airlines, and Molokai Ranch.”
And in the Honolulu Advertiser the headline was:
“Visitor Arrivals Slump 7.6 Percent.”
Then the smaller print at the end of a long 2nd paragraph, read, “Despite the decline in arrivals, visitor spending remained buoyant, rising 0.4 percent to $881.5 million compared with April 2007.”
I’d like to see that headline say:
“Visitor Spending is UP in Hawaii”, and then more about that!
