But; WHY?


There’s Always a Reason

Jim Fregosi was my business partner in the 60’s. I was dirt poor and he was making millions playing shortstop for the California Angels. Jimmy made a comment to me at lunch one day that has stuck with me all these years, and gives me goose bumps every time I repeat it.

When I asked him WHY he needed to take batting practice, Jimmy said, “To play at this level you can’t have anything else on your mind than tonight’s game, and when we get suited up and take practice it transforms our minds from home and everything else into why we are here tonight.” Every since hearing that I have attempted to play at a higher level than I had to. I remain grateful to Jim Fregosi for that comment.

He went on to say, “When you know how to play the game you can keep your job, when you know WHY you do things you can someday be the manager.” Jimmy knew WHY, and when he got too old to hit the ball, he was made the manager.


Jimmy went on to manage several professional baseball teams, and was always willing to fight for what he thought was right.

4 Responses to “But; WHY?”

  1. David Most Says:

    Hi Ron,
    Thanks for the inspiration with the story about Jim. Being a Cub fan my whole life I have known and not liked him for years because he is a winner, so I was on the other end. I am trying to instill this thought in our managers and associates so they start their day in the batting cage or on the practice tee. However I still think they find it as a challenge to start out with sales role play, they turn on their computers and the day takes a different direction. Do you have any advice on how to get them into a pattern of role play first thing? Go Cubs!

  2. admin Says:

    YES: My active clients have each person start the shift by reading one chapter from Retail Selling Made Easy (about two minutes) and write in a log book for all to see what they got out of it. I think of this as “batting practice.” PS Here are the stats on Jimmy: http://mlb.mlb.com/team/player.jsp?player_id=114414#gameType=‘R’&sectionType=career&statType=1&season=2013&level=’ALL’ When I see you next I will share some wild stories about hanging out with these guys in the 60’s. One was a breakfast that Fregosi arranged for me to have with Joe DiMaggio.

  3. Abdul Moghrabi Says:

    It is so true about being focused. Every time I relax my intensity or detract the level of my focus, I lose. Sales requires 100% of everything: focus, calmness, etc.

  4. Peter Says:

    Hi Ron,

    It surely gives ME Goosebumps everytime I hear you tell the story about Jimmy and how he got to “play at THAT level”….. It is a true inspiration and once again goes to show that if you wanna do something really precise and accurate and “Top Notch” then you sure cannot have “other things” on your mind at that time….
    Cheers to you and Jimmy and boy would I have loved to “hang” with you guys during those days…..

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