I see too many signs saying, “No Refunds” or “All Sales Are Final.” I am also hearing of retailers that will only give a customer making a return a store credit, not a refund.
When I see these signs, I think, “Buyer Beware!”
I know of some retailers that post these signs to keep unhappy customers from returning. I think you should want all customers returning; for ANY reason. Doctors say that a broken bone, once healed, is stronger than it was before broken. I think that the same can be true with an unhappy customer made happy.
On the other hand, an unhappy customer left that way is likely NEVER to return, and just as likely to tell people why.
It’s challenging to obtain customers; you should want to keep the ones you get. You should never let customers walk away unhappy unless you really want to lose that customer (and his or her friends) for good.