“Buyer Beware!”
I see too many signs saying, “No Refunds” or “All Sales Are Final.” I am also hearing of retailers that will only give a customer making a return a store credit, not a refund.
When I see these signs, I think, “Buyer Beware!”
I know of some retailers that post these signs to keep unhappy customers from returning. I think you should want all customers returning; for ANY reason. Doctors say that a broken bone, once healed, is stronger than it was before broken. I think that the same can be true with an unhappy customer made happy.
On the other hand, an unhappy customer left that way is likely NEVER to return, and just as likely to tell people why.
It’s challenging to obtain customers; you should want to keep the ones you get. You should never let customers walk away unhappy unless you really want to lose that customer (and his or her friends) for good.

This entry was posted on Tuesday, December 25th, 2012 at 10:37 am and is filed under Retail Selling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.