“I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the Mickey out of the consumer.”
I have always been fond of that quote. Find the “Mickey” in your business and keep it in there.
I lived in Southern California when the first Disneyland was being built. I leased a jewelry counter inside Disneyland several years later. As a merchant at Disneyland I had to follow more rules than most retailers do today. Disney knew their customer, and they were not about to let some retailer in the park take the magic away. They have a rule at Disney that says, “You are not allowed to ever be seen out of character by a customer.” That would be a good rule for everyone in business to follow.
Not at Disneyland
Imagine going to Disneyland and seeing Mickey Mouse on break reading a newspaper or talking on the telephone. It won’t happen. They have secret underground tunnels for employees to take their breaks.
As I travel about, I am always on the lookout for examples of people doing it the right way and the wrong way. I call my photo collection “People at Work” and I am always adding to it. Following are two of my favorites that you would NEVER see at Disneyland.
Crossword puzzles require a lot of thought and focus, in this case at the expense of the customer.
Super Bowl Sunday. I’ve even seen special devises rigged up to improve the video viewing and sound.
The “salespeople” in these photos all have one thing in common, and that’s when someone asks them how sales are, they have the same answer, “It’s so slow.” And it is the truth!