Month of May

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May Day is Lei Day in Hawaii
The transition from April to May (in Hawaii) is always a tough one. Traditionally May is a late travel month. Spring break is over and summer isn’t quite here yet. If you are dependent upon travel, the good news is that we see an older, more mature and financially better off visitor during May, so remember, it only takes one.

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The Wealthy (Spoiled) Traveler
People with money are accustomed to the “royal treatment” at home. They have maids and service people. They get the best seats and service in their favorite restaurants. When shopping they are known and as a result the sort of attention I would like to see every customer get. Too often they don’t get that attention when traveling and as a result spend less.
Treat all customers as though you know that they have the ability to buy the most expensive thing you sell, and they will buy more; it’s not rocket science.

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