June 21; Plan Ahead
I was at the mall last night watching all of the last minute Mother’s Day shopping. I couldn’t help but wonder how many selling opportunities were missed in recent weeks. Shoppers tend to put things off, probably more because of fotgetfulness than anything else. 
Retailers miss a big opportunity by being reactive to shopper’s habits rather than proactive to their needs.
Mother’s Day is always bigger than Father’s Day for some reason, but dad does get some attention. Why not start now to think about dad this year? Father’s Day is always the on the 3rd Sunday of the month. June starts off on a Monday this year, so there is three full weeks before Father’s Day.

This entry was posted on Sunday, May 10th, 2009 at 2:58 pm and is filed under Retail Selling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.