This story in Sunday’s Honolulu Advertiser put a smile on my face. I hope it does yours as well. It matters not if you use Apple or PC you cannot ignore the success of The Apple Store near you. The article said, “Apple increased revenue at its stores to $3 billion for the first six months of the year, 2.5 percent more than in the same period last year.”
As many retailers look for ways to deal with the “media’s recession,” some are cut, cut cutting on things until they eventually cut their own throats. Oh No!
Some are cutting by closing stores; Apple is opening new ones. To quote; “New store openings have helped increase Apple’s sales. Ron Johnson, Apple’s retail chief, said by phone that the company was so thrilled with the performance of its three Manhattan operations that it will open a fourth on the Upper West Side soon.” Oh Yeah!
Another popular cut is in staffing. I hear, “We cannot afford to have as many people on the floor as in the past.” If you are of that belief, read this from the article: “Charlie Wolf, an analyst who covers Apple at Needham & Co. in New York credits the stores for being as much about service as shopping. He said that Apple overstaffs its outlets so that customers get help quickly.” Oh Yeah!
If there was ever a time to be bullish it’s now. As the meek head for cover you can run them over with your optimism. “Do what others won’t and you will go where they don’t.” I said that.