Simple Keys to Retail Success
Clerking Isn’t Selling
Clerks “ring up sales”; salespeople “sell”. “Selling is “giving the customer sufficient information to make an intelligent buying decision, be it yes or no”. This definition from Retail Selling Made Easy must be at the core of all your behavior, and must be done in a pro-active, yet no-pressure manner. Customers will not always ask you for help or agree to take it if you ask them for it. Give It!
Understanding
There’s always a reason for anything. Take the time to understand the “Why” behind the “What” when asked to do something. There’s a good reason that talking to customers is more important than sweeping the floor or stocking the shelves. Those are things to do when you don’t have a customer. Do you know WHY?
December 8th, 2009 at 3:40 am
RIGHT ON RON!!! This simple fact is so often overlooked. We determine what (how much) they buy.
December 9th, 2009 at 9:13 am
I buy what I want to buy when I want to buy it. As far as I’m concerned, the day that salespeople are replaced with “robots” will be a great day. I find most salespeople to be pushy and obnoxious.
December 10th, 2009 at 1:11 pm
What planet does Reality Check reside on?
December 11th, 2009 at 9:40 am
I too question the origin of Reality Check. One thing for sure, it’s not the “Land of Aloha.”