Look Ahead to the Future
When selling, think about more than just this sale. With a little added thought and effort you can manage the lifetime buying cycle of your customers. There is someone else out there that wants your customer, and it is a sad scenario when a customers goes to a different store next time when you have what they are buying.

Communication Tools
The key to future sales is building lasting relationships with existing customers. You have access to tools today that didn’t exist just a decade ago. How effectively are you using e-mail, your computer, your web site, CRM, and the good old the telephone? When you use all of these tools (and more) to stay in touch with your customers, you will have satisfied customers that wouldn’t dream of buying from your competition. Could you imagine getting great service in a restaurant and then dropping your tip on a different table?

This entry was posted on Sunday, March 14th, 2010 at 4:18 pm and is filed under Retail Selling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.