It’s NOT Spying
“Opportunity Shopping” is a rapidly growing segment of our business. I am turned off by the terms “Mystery Shopping” and “Secret Shopping” as they infer “spying.” If you are shopping your competition that’s the case, but to shop your own business is “managing.” Business owners have a right to know what is happening with THEIR customers.
“Opportunity Shopping” is shopping for opportunities to be better. There always are some.
It’s Money in the Bank
Our clients tell us that my personal comments at the end of every Opportunity Shopping Report amount to a “Sales Class.” When owners and general managers visit stores they see employees on their best behavior. When salespeople do better everyone benefits. Salespeople, stores and landlords make more money; customers get a long lasting memory of the experience. Seeing behavior as the customer sees it is priceless. “Listening” to the customer will always generate more sales by way of better “Salespersonship.”