It’s NOT Spying
“Opportunity Shopping” is a rapidly growing segment of our business. I am turned off by the terms “Mystery Shopping” and “Secret Shopping” as they infer “spying.” If you are shopping your competition that’s the case, but to shop your own business is “managing.” Business owners have a right to know what is happening with THEIR customers.
“Opportunity Shopping” is shopping for opportunities to be better. There always are some. Our clients tell us that my personal comments at the end of every Opportunity Shopping Report amount to a “Sales Class.” When owners and general managers visit stores they see employees on their best behavior.
There is a value there as well, but to see it as the customer sees it is priceless. “Listening” to the customer will always generate more sales by way of better “Salespersonship.”

This entry was posted on Friday, August 27th, 2010 at 12:56 pm and is filed under Retail Selling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.