Retail is a Stand Up Job


It’s Not For Everyone
Personal appearance and body posture make up an important part of a customer’s first impression. And, everyone knows how important first impressions are.

In SUCCESS MADE EASY I tell a story about once being criticized (many years ago) for having my hands in my pockets during a presentation. I was offended and defensive at the time, but later realized that it must have been true. To find out, I sewed my pockets shut, and sure enough caught myself repeatedly trying to put my hands in those closed pockets.


Look Alert and Sharp
I tell this story often when I see people who are sitting, slouching or having their hands in there pockets. This happened just the other day. The salesperson with his hands in his pockets said, “I don’t know what to do with them.” I handed him a pen that was on the counter and said, “Just carry this with you.” He smiled, and I left.


When I visited his store a few days later he said, “Hey, check this out” and showed me that he is taping his pockets shut at work. I am always impressed when someone takes positive, corrective action as a result of some well intended criticism. It’s not always easy to do, but it says a lot about the person and makes a big difference.

Leave a Reply