Fare Wars Take to the Air Again

This story appeared in today’s Pacific Business News:

Hawaii interisland carrier Go! set off another round of airfare wars Monday, announcing the sale of one-way tickets for as low as $19.
Hawaiian Airlines and Aloha Airlines matched the fare today.
The Web-only sale is not limited to frequent flyers, and there is no minimum stay or round-trip purchase requirement. The same policies apply to Aloha and Hawaiian.
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When Go! first arrived in Hawaii people remembered the short lives of Royal Hawaiian Airlines, Mid-Pacific Airlines and a few others who were shot down by the Big Two. The thinking was that the same would happen with Go!, but NOT!

Now that they are succeeding to get a foothold the spin is that they are doing this until they can shut down one or both of the Big Two, and then come out with higher prices than ever.

Regardless of the ultimate outcome, the people of Hawaii are enjoying affordable air travel for the first time in many years.

We may just discover that they could have been doing that all along.

This entry was posted on Tuesday, August 21st, 2007 at 7:49 pm and is filed under What's New?. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.