Once customers find something they like, it’s logical that they want to know the price.
While price isn’t everything, it is definitely part of the information needed to make an intelligent buying decision. Too many retailers, especially in high-end art galleries and jewelry stores believe that concealing the price forces customers to ask; NOT!
One of my clients has been on Maui for several days. He went into an art gallery on Front Street, and inquired about the price on a large piece. The young salesperson said, “I am not allowed to quote prices on the showroom floor, you have to come back into the office where we can talk about that.” He was shocked, and said, “What? I am the only person in the gallery, it’s just you and me, and I just want to know how much it is. Why can’t you tell me?” The guy said, “That’s the rule.” My client left in disbelief.
This is someone that could easily afford anything in that gallery with “Pocket Change.” He called me to share this unbelievable story and said, “I’m sure you will share this with your clients.” DONE!