What’s R2A2?



When I ask, “What’s R2A2?” at my Surf-n-Sea Success Rally, everyone knows the answer.  Do you? 

I discovered this formula reading THINK AND GROW RICH while “snowed in” about 1962 in a Buffalo, New York motel. Where were you? 

Author Napoleon Hill  discovered the formula while interviewing successful people during the Great Depression at the request of Andrew Carnegie. Carnegie’s empire was not showing any losses while businesses around him were crumbling. People were losing their homes, jobs and cars. Carnegie did not understand why he wasn’t feeling the pinch himself, and if it was something he was doing that they weren’t, he wanted to find out what it was and share the wealth. R2A2 is one of the two biggest things that I took away from reading this book that snowy February day in Buffalo.

The philosophy is that whenever ANYTHING pops up on your screen of life, think, R2A2; Recognize, Relate, Assimilate and Apply.

-RECOGNIZE the principle at play. RELATE that principle back to your own business and or life. ASSIMILATE what you have observed. Take it on board, absorb it and make it yours. APPLY what you  have learned.

When you habitually practice R2A2 thinking, you will learn and grow from every experience; good or bad. Get a “rotten customer, think “R2A2.” Get a great customer think “R2A2.

I often refer to the movie “MR. 3000″ as an example of this. While the movie is about a baseball player, (Bernie Mac) you do not need to be a baseball fan to enjoy this movie. And if you think, “R2A2″ at the end, you will learn a valuable lesson. I challenge you, watch the movie and then tell me what the principle was, and how YOU can benefit from it.

4 Responses to “What’s R2A2?”

  1. Charles Caughman Says:

    - I read your Blog tonight and appreciate the needed refresher.

  2. Allen Says:

    So, what was the other “biggest thing” you got from the book?

  3. admin Says:

    That would be developing a “Master Mind Alliance” in your company. More on that in a future post.

  4. Jessica North Says:

    I’m ready to throw in the towel. If I had known Business was this tough, I would have kept my job. Should I go back to the job?

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