6 Musts to Make a Sale:

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There are six things that must happen for you to make a sale. Leave any one of these out and your customer will leave empty handed.

They Are:

1.) The customer MUST come into the store. 

This is not to say that you cannot sell via your website or over the phone to a past customer, but generally speaking customers need to be able to touch it, sit on it, lay on it and more.

2.) The customer MUST find something that he or she likes.

The salesperson hasn’t been born yet that can sell things to people that they don’t like, need or want. Too many try to however.

3.) The customer MUST have the money.

You may have a customer that comes into the store, find the perfect piece of furniture, but has no way to pay for it. And if you try hard enough to sell that piece to that customer you will successfully sell the customer on leaving the store to never return.

4.) The customer MUST be willing to spend the money.

Having the money may not be enough. There may be something else the customer would prefer to spend that money on.

5.) The customer must trust the company.

If this is a customer that you have already done satisfactory business with in the past, this trust may already exist. If not, it needs to be established BEFORE you start “SELLING.”

6.) The customer MUST like the salesperson.

This is a big one since most people don’t like salespeople to begin with. This is why so many come into your store with their “guard up” and announce, “I’m just looking.”

2 Responses to “6 Musts to Make a Sale:”

  1. Fact Freak Says:

    Wow, an honest straightforward explanation of why some people sell more than their Co-Workers.

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