High School Selling Class
Selling Can Be Taught
I make the point in RETAIL SELLING MADE EASY that there is no such thing as a “natural born salesperson,” yet many people think there is. Selling is a skill that can be learned.
The Green Bay Wisconsin Press Gazette ran a story entitled Selling Takes More Than Asking, “May I Help You?” The contributing writer, Paul Lotto, is a marketing/business teacher at Ashwaubenon High School. He teaches the class “Selling and International Business.” In the class, his students learn how to sell. It is a skill that retailers need to teach employees.
Lotto said. “The vast majority of retail stores have very poor sales training programs or they do not provide training at all.” I call it the “Bible Method of Selling.” That’s where you hire people, put them out on the sales floor, and pray to God they sell something.
Lotto’s seven steps of selling outline what needs to be done. I am sending Paul a copy of RETAIL SELLING MADE EASY to round out his program. Maybe it will become his new text book.
December 3rd, 2007 at 5:08 pm
Retail Selling Made Easy would be a perfect addition to his program. He is a smart guy, so I bet he will use it.
December 16th, 2007 at 4:12 pm
I received a handwritten note from Paul Lotto saying;
“Thank you very much for a copy of your book. I am glad you liked the article. I will try to read it in January once things slow down. Have a great holiday season.”
Thanks again,
Paul Lotto
July 28th, 2010 at 6:12 am
Sales training is really necessary to properly promote those products that needs to be sold in short amount of time.*;”
September 14th, 2010 at 7:54 am
it is very important to have professional sales training to have a boos in sales on your business,,~
October 13th, 2010 at 9:26 am
i always wanted to attend sales training seminars to enhance my skills in selling:*,
December 22nd, 2010 at 9:46 am
when you have proper sales training, you can always sell any item that you want wether it online or offline `:~