How Do Customers Rate You?
This story appearing in TRANSWORLD Business Magazine raises concern about manufacturers and vendors selling on line and in their own stores.
Mikke Pierson, owner of ZJ Boarding House in Santa Monica, California said it all when he said, “For ZJ Boarding House that means a dedicating ourselves to hard goods, product knowledge and great customer service.”
You Can Compete With the Web
The Internet is here to stay, but so are the brick and mortar stores that offer what you cannot get on the web. People still like to touch, feel and ask questions of a human being. The Internet cannot compete with human beings provided they do what the Internet cannot. Retailers that stand back and let customers walk around the store without assistance will fall prey to the Internet where they can do that from home.
Pro-Active Service Is Crucial
Success Dynamics works with many retailers with a large number of surf shops being among them. Those that remain focused on their customers will not lose business to the Internet. In fact, shoppers will browse the vendors site to narrow the choice and then come into their favorite neighborhood shop to buy and “talk story” with their “friends”.
People Make the Difference
People buy people first, and what they sell second. Money isn’t everything.
One of the best examples I see is Surf-n-Sea in Haleiwa, Hawaii where there are about 20 surf shops all competing with the same merchandise at similar prices. Surf-n-Sea continues to see rising sales month after month.
Strive For Excellence
A previous article that appeared in TRANSWORLD Business Magazine illustrates what Surf-n-Sea is doing to remain competitive with anyone and everyone. You can do the same.