Stupid Store Signs
The sign on your door or window can oftentimes be your 1st (and lasting) impression. Since you never get a second chance to make a 1st impression, be sure that the one you are making is what you want it to be.
Help Wanted
If you choose to advertise for employees on your store door or window, be sure that the sign is professional, and implies that your need for help is because of growth, not your inability to keep employees.
Sales
People are not likely to believe that you are really offering an 80% discount. Signs offering huge discounts are more likely to communicate “huge markups” than they are “huge bargains.” Generally speaking, discounts should be used to close sales in the store, not to bring people in the door.
Be Back
When you have to close your store for some reason, accept the fact that you are going to miss some business while you are gone. Most shoppers will move on, and not return. The most expensive salesperson is the missing salesperson. If you ARE working alone, and MUST leave, be sure that your sign tells the precise time that you will return. A sign that say’s, “Be right back” or “Will return in 10 minutes” makes one wonder; “Starting when?”
Customer is King
You can get by without a lot of things in business, but your customer is not one of them. Never take customers for granted. Be sure that your signage shows appreciation and respect for the most important person in your store: the customer!
Clever???
Not! Too many times an attempt to be clever actually leaves the customer wondering just what you mean, if you made a mistake, or were just not thinking. Be smart because your customers are.
