Understanding these 2 factors can amount to huge sales for you.

The 2 biggest factors that will determine your success are:

1. II OMYAGE - That means good OMYAGE, or souvenir. To qualify as good (II) OMYAGE your product must be in one of two categories:

A. Worldwide Name Brand Products: We all know who they are, and Japanese travelers spend millions on them.

B. Locally Made: Products that originated in the place being visited, or are in some way are unique to the place being visited.

The OMYAGE givers determine the amounts being spent. Visitors have all ranges of OMYAGE obligations to fulfill. Millionaires must buy trinkets, and workers often times buy gifts for millionaires.

2. SERVICE - In Japan, the customer is the King or Queen, OKYAKUSAMA. People who grow up in that culture expect good customer service. Companies, who learn how to combine appropriate service with II OMYAGE, will sell well to the Japanese.

We sell to the Japanese the same as we do to anyone.

1. Establish Communication.
2. Give Information.
3. Assist in the buying decision.

All three are impossible until you accomplish number one: Establish Communication.

Remember, this program is How to sell to the Japanese WITHOUT Speaking Japanese.

This entry was posted on Saturday, March 17th, 2007 at 10:14 am and is filed under Japanese Customer Service. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.