How important is the price when deciding if to buy or not to buy? VERY!
Obviously people need to know the price before deciding, BUT how important is the price compared to other information that effects the buying decision? NOT VERY MUCH!
Retailers that assume that the price is all customers need to know, miss a lot of sales by posting the price and offering nothing else.
Retailers that hide prices assuming that customers will have to ask are wrong; they don’t have to ask. They can guess, decide and walk.
What A dilemma! Should you post prices or shouldn’t you?
While the answer may vary somewhat from business to business, my suggestion is to show the prices (clearly), but be pro-active with other information before or immediately upon the customer looking at the price tag.
Your customers will like you for that, and as we all know, “The customer is always right; right?”

This entry was posted on Monday, April 16th, 2007 at 8:31 am and is filed under Retail Selling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.