Opportunity Shopping is a rapidly growing segment of our business. I am turned off by the terms “Mystery Shopping” and “Secret Shopping” as they infer “spying”. If you are shopping your competition that’s the case, but to shop your own business is “managing”.
“Opportunity Shopping”, is shopping for opportunities to be better. There always are some. Our clients tell us that my comments at the end of every Opportunity Shopping Report amount to a “sales class”.
When owners and general managers visit stores they see employees on their best behavior. There is a value there as well, but to see it as the customer sees it is priceless.
“Listening” to the customer will always generate more sales by way of better “Salespersonship”.

This entry was posted on Tuesday, April 17th, 2007 at 7:58 am and is filed under Retail Selling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.