Maui News Headline
Thursday, September 10th, 2009“Maui Hotel Numbers Low Again”
The sub Headline said, “64% Occupancy, $238 Average Room Rate.” If you read further down into the article (most won’t) you see that “statewide occupancy” was more like 70%. When I see those percentages I always think, “% of how many rooms?”
I checked into The Westin Maui on Wednesday afternoon (9/9) and told the front desk clerk that I prefer the Beach Tower. She said, “They may all be gone, I’ll check.” Upon checking, she told me that room 470 was the last available room in that tower. I took it. I then asked her what the hotel occupancy rate is, and she said, “The high 90’s.” On my flight back to Oahu today I sat next to Michael Troy, Director of Advertising and Promotions for Starwood Hotels & Resorts. He confirmed that The Westin Maui is 98% full. I asked him how many rooms in the hotel and he said, “700 plus.” That adds up to 630 full rooms, and I can assure you they are a lot more than $238.
The media would be doing everyone in Hawaii a big favor if they would make the good news the headlines.










