What’s Happening with Yours?
People spend a lot of time, effort and money creating a website. You are nobody without one these days. Everyone that creates (or pays to have created) a website or Blog hopes for three (at least) things:

1.) People will find it.
2.) They will respond to it.
3.) They will return to it.

As I write this post I am reminded of something that Spencer Johnson, author of Who Moved My Cheese and many other great books taught me while I was writing Success Made Easy. He said, “You need to write what the reader wants to read, not what the writer wants to write.” He admonished me to, “Talk to the reader, not myself.” I mention this because what I am about to write is aimed at myself as much (or more) as it is to those reading it. I am not an authority on website success, and am explaining why I use the word, “You” as compared to, “We” and “Us” in this posting.
If you have a website (or Blog) and are not getting the results you want, ask yourself some questions about it.

“Is it compelling?”
“Is it too glitzy?”
“Is it too complicated?”
“Does it say who you are?”
“Does it say what you do?”
“Does it say what the reader will get from it?”
“Could it have become stale?”
“What do you do to keep it fresh?”
“What do you do to measure its success or failure?”

I wish that I had the answers to all of those questions about my own web site as well as this Blog. I am not writing this as the guy with the answers, but know that when we ask ourselves questions we get answers. Maybe there’s a pro out there somewhere that can shed some light on this subject for us all.