Japanese travelers come to Hawaii, and other U.S. Resort areas in huge numbers, spend 5 times what other travelers spend, and do it in less than half the time. Resort retail salespeople owe it to themselves and their stores to learn how to sell to the Japanese.
The first step is an understanding of some basic facts that attribute greatly to the huge amounts spent by our Japanese visitors.
The next step will be how to align yourself to successfully sell to the Japanese. Some companies exist on Japanese sales, some others can’t seem to crack the market even though they may sell very similar products at fair prices. None of this is coincidental.
1. The Japanese government encourages worldwide travel to its citizens, Hawaii and other U.S. Resorts are seeing increasing numbers of Japanese visitors.
2. Today’s visitors are more affluent than in the past. They are proud of their success and ability to travel the world. They express this pride in what they wear, where they go, and what they buy.
3. Honeymoon season is March through June, even though most were married in Japan before December.
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