“Please call me back.”
Matt Muccio, CEO of Techniques Hawaii says, “I never leave a message”.
I thought a lot about that one. How many times have you left a message that was not returned? To add insult to injury you are hesitant to call back for fear of appearing pushy, disbelieving or too anxious.
I shared Matt’s thinking with Bob today and he sent me this list of reasons for not leaving a message as posted on a blog by Jacques Werth.
Prospective customers might react in one of the following ways, none of them positive!
1. Prospects may hear your name and company, and, not recognizing either, delete your voice message without listening to the rest of it.
2. Prospects may hear your pitch and delete it, because they are too busy to think about your offer now.
3. Prospects may hear your one-way communication and get frustrated, because there is no opportunity to ask any questions. They then hit “delete,” and click to the next message without trying to call you back.
4. Prospects may not like the sound of your voice, and immediately delete your message.
5. Prospects may listen to your voice message and be interested, but too busy to call you back. Eventually, they become frustrated and/or annoyed that you did not call again, or be faced with a potential phone tag scenario.
6. Prospects may listen to your voice message, stop what they are doing, and call you immediately. Approximately 1 out of 120 voice messages (to a prospect) will result in a call back, and an average of 1/3 of them will result in a new customer. Therefore, without actually talking with them, salespeople that leave voice messages alienate the other 119 prospects.
A better way to go would be to make a note of the attempted call and schedule the next one. Doing that keeps you in control.