CompUSA Fails and Folds
Saturday, December 8th, 2007No Shocker to Me
The Honolulu Advertiser announced today that CompUSA sold out to a liquidation firm and will be closing both of its Hawaii stores after the holiday season.
The worst part of this news is that I am losing the best example I have on lousy service. “No service” would be a more appropriate term. I often ask my audiences if they have shopped at CompUSA and most indicate that they have. I then ask if they were pleased with the service, and I get negative head turns or outright laughter. The laughter increases to a roar when I tell them that my nick name for CompUSA in InCompUSA”.
I have countless stories of attempts to purchase something at CompUSA and the battle required to get one of their many employees to help. I ask my audiences if anyone has left without what they went there for purely for this reason and the hands all go up.
Call Customer Service
I then will share my secret method for getting assistance when I just do not want tp go elsewhere. I simply call CompUSA and ask for customer service. I usually get a polite voice offering to help me. I then say, “Please send someone over to section 42 to help me, I am the guy with the pony tail”. It Works! They don’t like it, but it does work.
Customers should not have to be so clever to get what they want in a store, especially one with so many technical aspects of the product.
CompUSA’s plan to liquidate follows financial difficulties for the chain, which earlier this year closed 126 stores and attempted to restructure operations with management changes and a $440 million cash infusion. They would have been far better off to spend some of that money and energy in teaching and motivating their employees to be nice and helpful to their customers.
In May they announced a new strategy to divert its focus from mainstream consumers more toward businesses and tech enthusiasts as well as educated professionals. I guess the thinking here was that those were people not in need of help.
I continue top be amazed how the “Big Ones” think they are doing everything right and are not open to help. I have developed the attitude that a company can grow so large that they can do everything wrong, yet still make some sales. They can do everything wrong without any help at all. They have no idea what they are missing.














