“Hawaii Hotels Charging for Amenities”
Monday, June 2nd, 2008
Blinded by Money
This story in today’s Honolulu Advertiser is just one more sign of businesses getting the pennies too close to their eyes. If you get them close enough you could be blinded to the opportunities in front of you.
The article quotes Starwood Hawaii’s spokeswoman Candice Kraughto as saying, “With a resort fee, hotel guests know the resort won’t nickel and dime you for special amenities, services or guest activities such Internet, shuttles, fitness center and parking…” I say it’s just the opposite. If they want to charge for these things, and are going to list them, they should be willing to deduct for those you do not use. I think the smarter way is to build whatever costs they want to charge into the room fee and then provide the amenites for “free”. Everyone likes free!
