Different Strokes…
We have all heard that adage, “Different strokes for different folks.” I have always been fond of Donald Trump’s quotation; “Everyone has different tastes, that’s why they have menus in restaurants.” The same is true when it comes to motivation. What gets some people going gets others down. The two emotions that move people are “Desire for gain” and “Fear of loss.” Both of these feelings trigger action, and it’s action that gets results.

That’s It; No More!
For some people it’s a matter of reaching that point of no return, where they are just not going to take it any more. They think, “I’m mad as Hell and I’m not going to take this anymore”. In case you never saw the classic movie Network in 1976, see this clip from it now by clicking HERE! “Draw a line in the sand” and get going. Make changes in your behavior that will lead to different results. Have you ever done that? I have.

Decide!
Putting off the decision to change is what holds too many people back. There is a feeling of agony when in “decide mode.” Thinking, “Should I, or shouldn’t I?” leads to stress and innaction. Once the decision is made, one way or another, right or wrong, the emotion of agony is replaced with the feeling of ecstacy created by action.

Badly Enough?
When deciding that you want a different life, ask yourself, “How badly do I want it?” The desire must be great enough to overcome the resistance to change. I tell the story in Success Made Easy about the day my life changed because I made the decision that I didn’t want to let them reposses my Cadillac. That simple resolution changed everything, and led the way to a string of new Cadillacs every two years for the next 44 years.

What to Do?
I discovered that when the will to change was strong enough, the way to do it was revealed to me. You don’t have to know how to get started, just get going. In my case the “Fear of loss” emotion led to actions that ultimately were replaced by feelings of “Desire for gain” and my business prospered as a result. Give it a go, you have everything to gain and nothing to lose. 

Selling Can Be Taught

I make the point in RETAIL SELLING MADE EASY that there is no such thing as a “natural born salesperson,” yet many people think there is. Selling is a skill that can be learned.

The Green Bay Wisconsin Press Gazette ran a story entitled Selling Takes More Than Asking, “May I Help You?” The contributing writer, Paul Lotto, is a marketing/business teacher at Ashwaubenon High School. He teaches the class “Selling and International Business.” In the class, his students learn how to sell. It is a skill that retailers need to teach employees.

Lotto said. “The vast majority of retail stores have very poor sales training programs or they do not provide training at all.” I call it the “Bible Method of Selling.” That’s where you hire people, put them out on the sales floor, and pray to God they sell something.

Lotto’s seven steps of selling outline what needs to be done. I am sending Paul a copy of RETAIL SELLING MADE EASY to round out his program. Maybe it will become his new text book.