Don’t Buy This Excuse!!!
“Traffic” is by far the #1 excuse presented to management when sales are low in a retail store. When someone tells me that it’s “Slow,” I say, “Then speed it up.” People walk past stores, look in and then decide if to enter or not. Too many times it’s an “available” salesperson that causes them to walk on by. “The only thing more threatening to a customer is a salesperson without a customer. Even worse is two or more salespeople without customers.” Retail Selling Made Easy.